The cost price of your product or service (VAT-exclusive).
Percentage added on top of the cost price.
Email me when Irish tax rates change
One email per update. No spam, unsubscribe anytime.
Selling Price
€70.00
Profit
€20.00
Markup %
40.0%
Margin %
28.6%
A 40.0% markup = 28.6% margin
A 28.6% margin = 40.0% markup
Everything you need to know about markup and margin for pricing in Ireland
What's the difference between markup and margin?
Markup expresses profit as a percentage of the cost price. Margin expresses profit as a percentage of the selling price. Because the selling price is always higher than the cost, margin is always a smaller number than markup.
VAT considerations in Ireland
When calculating markup and margin for your Irish business, ensure you work with VAT-exclusive prices if you are VAT-registered. Standard VAT in Ireland is 23% and is charged on top of your selling price. It should not be included in your margin calculations.
Business Pricing Tool: This calculator provides accurate markup and margin conversions for Irish businesses. For complex pricing strategies, consult a qualified chartered accountant or business adviser.
Related Calculators
Disclaimer: This calculator provides estimates based on current Revenue Commissioners rates and thresholds for the 2026 tax year. It does not constitute professional tax, financial, or legal advice. Your actual liability may differ depending on your individual circumstances. Always consult a qualified tax adviser before making financial decisions. Read our terms