The cost price of your product or service (VAT-exclusive).
Percentage added on top of the cost price.
Selling Price
€70.00
Profit
€20.00
Markup %
40.0%
Margin %
28.6%
A 40.0% markup = 28.6% margin
A 28.6% margin = 40.0% markup
Everything you need to know about markup and margin for pricing in Ireland
What's the difference between markup and margin?
Markup expresses profit as a percentage of the cost price. Margin expresses profit as a percentage of the selling price. Because the selling price is always higher than the cost, margin is always a smaller number than markup.
VAT considerations in Ireland
When calculating markup and margin for your Irish business, ensure you work with VAT-exclusive prices if you are VAT-registered. Standard VAT in Ireland is 23% and is charged on top of your selling price. It should not be included in your margin calculations.
Business Pricing Tool: This calculator provides accurate markup and margin conversions for Irish businesses. For complex pricing strategies, consult a qualified chartered accountant or business adviser.
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Disclaimer: This calculator provides estimates based on current HMRC rates and thresholds for the 2025/26 tax year. It does not constitute professional tax, financial, or legal advice. Your actual liability may differ depending on your individual circumstances. Always consult a qualified accountant or tax adviser before making financial decisions. Read our terms